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Tuesday, January 25, 2011 - 8:18pm
ALABAMA— The slogan “beef, it's what's for dinner” apparently has no meaning to the Taco Bell franchise after a lawsuit claims the beef used in the chain's meals is not actually beef.
The lawsuit by an Alabama law firm is claiming that Taco Bell falsely advertises its meals when they refer to “seasoned ground beef” or “seasoned beef.” The firm claims they had the meat tested, with results revealing the “meat” contained less than 35 percent beef.
If the allegations are true, the “meat” does not meet the requirements set by the U.S. Department of Agriculture to be labeled as such.
Taco Bell, meanwhile, has said it is not misleading, and released the statement:
"At Taco Bell, we buy our beef from the same trusted brands you find in the supermarket, like Tyson Foods. We start with 100 percent USDA-inspected beef. Then we simmer it in our proprietary blend of seasonings and spices to give our seasoned beef its signature Taco Bell taste and texture. We are proud of the quality of our beef and identify all the seasoning and spice ingredients on our website. Unfortunately, the lawyers in this case elected to sue first and ask questions later -- and got their "facts" absolutely wrong. We plan to take legal action for the false statements being made about our food."
President and Chief Concept Officer
Taco Bell Corp.