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EL PASO — A new pilot program at the University of Texas at El Paso aimed to help masters students majoring in business administration.
Officials met Wednesday afternoon to discuss a new strategic communication course. In June, UTEP was one of five schools nationally selected by Public Relations Society of America for the program because of its commitment to teaching the strategic value of public relations at the MBA level.
Under the program, the College of Business Administration will integrate a new, turn-key public relations course into its MBA curriculum beginning in the spring 2013 semester.
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