You may notice something different next time you walk down the cereal aisle

Friday, April 4, 2014 - 8:19am

If you're heading to the grocery store anytime soon, this story may change the way you look at the cereal aisle because the cereal boxes are actually looking at you.  

A new study found that adult cereals are placed on higher shelves while kids' cereals are on lower ones.

It's as if, from down there, the characters are trying to establish eye contact with kids while characters on adult cereals look straight ahead, meeting adult gazes.

The study's authors say it's known that direct eye contact between humans encourages trust, but would that hold true for direct eye contact with cereal box characters? 63 participants were shown the rabbit from Trix either with his eyes down or looking straight at the viewer. The feeling of connection to the brand was 28% higher when the rabbit looked straight at the test subject.

However, Kelloggs, the maker of Frosted Flakes, said "We do not intentionally position our characters on packages..."


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