An El Paso shoe company is about to get some major national exposure.
Spira Footwear Inc. has been selected to be part of an initiative by A&E Networks and the crowdfunding site RocketHub to support new entrepreneurs.
Project Startup gives businesses seed money and the opportunity to be featured on A&E, which reaches 99 million homes.
"It's a whole new way of bringing pride to market and to funding ideas and its tampering into this idea that people need hope and this gives it to them," said Andy Krafsur, co-founder and CEO of Spira Footwear.
Krafsur said he hopes Spira's appearance on A&E gives El Paso national exposure and leads to an expansion of his business.
The company, which started in 2002, has about 270 investors, the majority in El Paso.