(CNN) — Apple is moving up in the world. It is now the most valuable brand, knocking Coca-Cola from the top spot after a 13 year run, according to a report from the consulting firm Interbrand, which pegs the tech giant's value at $98.3 billion. That is up 28-percent from last year's report.
Google rose to the number two spot. Coca-Cola dropped to number three, with IBM and Microsoft rounding out the top five.