Elvis Presley may have left the building 36 years ago, but the King of Rock and Roll is still a very hot property. Authentic Brands Group announced it's purchased the intellectual property rights associated with the music icon from Core Media Group. A purchase price was not disclosed.
Authentic Brands already controls the Marilyn Monroe and Juicy Couture Brands. It will now own and manage global rights to a vast library of thousands of Elvis photos, album covers, movie posters and archive video footage.
It will do the same for events like "Elvis week."As part of the deal, Authentic Brands will operate Graceland in partnership with the chairman of National Entertainment Collectibles Association.