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El Paso, TX — Western Athletic Conference Commissioner Jeff Hurd today announced a three-year partnership with Rockbridge Sports Group, creating WAC Sports Properties. The partnership will integrate television, sponsorship and digital assets under one enterprise, covering the 19 men’s and women’s NCAA-sanctioned sports within the conference.
“The Western Athletic Conference is pursuing a unique opportunity to promote and extend the WAC brand on a national level,” Hurd said. “The relationship with Rockbridge Sports Group will provide the experience and commitment necessary to take advantage of this moment and strengthen the conference over the coming years.”
Rockbridge Sports Group is based in Charlottesville, Va., led by executives with decades of experience in building and executing fully-integrated property and media rights programs on behalf of some of the premier brands in collegiate sports.
“Our immediate goal is to quickly unite the students, alumni and supporters of several rising programs in this competitive league,” said David Johnston, co-founder and principal of Rockbridge Sports Group. “Clearly, the digital and interactive components of this initiative will play a meaningful role, providing an immediate opportunity to integrate these schools across some of America’s most desirable media markets.”
“Paired with total commitment to building the relationships necessary to attract and retain top-tier sponsors, we are looking forward to helping build the foundation for a new era in the history of the conference,” Johnston continued.
The WAC was formed in 1962 and is comprised of nine member institutions: Bakersfield, Chicago State, Grand Canyon, Idaho, Kansas City, New Mexico State, Seattle U, Texas-Pan American and Utah Valley. The WAC crowns team and individual champions in 19 sports – eight men’s and 11 women’s. The WAC office is located in Denver, Colo. For more information on the conference, visit www.wacsports.com.
Rockbridge Sports, Media and Entertainment LLC (dba Rockbridge Sports Group) is pioneering a new model in collegiate multi-media rights management, empowering clients to retain ownership and control while maximizing value from brand association and athletic programming in fast-changing digital and traditional environments. To learn more about Rockbridge Sports Group, visit www.rockbridgesports.com.
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